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There are many resources that you can learn more about the "discipline" of Cause Marketing. They're listed below. Visit these Web sites and then help me create a Cause Marketing Epidemic!
David Hasselkel has created the top resource Web site for Cause Marketing. He has an incredible annual conference in June, in New York, where he gives out the "Halo Awards" to the nonprofits and for profits that create the best
Cone is the top company for Cause Marketing Research and one of the top Cause Marketing agencies in the world.
Cause Marketing Radio.com
I'm launching Cause Marketing Radio in November. It will feature "Cause Marketing Conversations" with businesses and nonprofits of all sizes who are actively practicing Cause Marketing. Our mission is to "Inspire a Cause Marketing Epidemic."
This is my book which is nearly finished and will be published in December, 2006. It's a short, to-the-point book, designed to inspire the owners of small businesses to get started in Cause Marketing and to guide them through a step-by-step process to help make it successful for them.
We'll relaunch in early December, with the first "Cause Networking" Web site. We'll be leveraging "Celebrity Power for Social Good" along with our Businesses That Care program to create massive traffic for nonprofits.
Our intention is to become a successful model of Cause Marketing to inspire that Cause Marketing Epidemic.
Must Read Books
Compassionate Capitalism, Marc Benioff
The Business of Changing The World, Marc Benioff
The Light of Conscience, Bill Shore
Cause Marketing for Nonprofits, Jocelyne Daw
Cause Marketing, Joe Marconi
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Copyright 2006 Kent McBride | Contact Us